Spreading Joy

Capture the fresh, powerful flavours of a maverick recipe creator with a wanderlust for ingredients and a driven warmth.

The word ‘Joli’ means ‘Joy’ in founder Salina’s Baba Malay dialect, but as a name does not pin the brand down to a specific culture or location. Our bold and beautiful brand identity, together with the clear brand story we created for Joli have been used to build upon the Taste award-winning reputation of the core product range and to-go cooking at Borough Market, to launch new products and to expand the business. 

We had reached a point where our branding was holding us back. The new name and identity has led to the creation of new opportunities for us to grow and expand our business.
Salina & Rahim Campbell, Joli Founders.

Work commissioned at Strong & Together | Concept | Brand refresh | Packaging | Typography | Rollout of brand collateral