Fresh thinking,
Crabtree & Evelyn

How do you debut a new member of the Crabtree & Evelyn family to a wider, fresh audience without alienating the loyal fan base?

Capture the freshness of a spring meadow through a commissioned fluid pattern from London-based illustrator Alice Stevenson’s freedom, no two packs are the same.

Embraced by consumers new and old and remains fresh and current on the shelf.

Direct client | Concept | Illustration | Art direction | Packaging | Typography