Seasonal storytelling

To tell a compelling Christmas story across multiple product lines for the festive season at Crabtree & Evelyn.

A beautiful piece of story telling encapsulated the very essence of Christmas. Characterful typography, modern botanicals played to the traditional British sensibility and natural authenticity of the Crabtree & Evelyn brand. Playful light-hearted text by wordsmith Jim Davies, and the exquisite craftsmanship of illustrator Johanna Basford’s talents are combined across the different product lines by a shared narrative of words and pictures.

A rich portfolio of gifts for consumers to select from.

Direct client | Concept | Art Direction | Packaging