Life’s better with Bridgestone

A relevant and persuasive sales development programme was needed to appeal to both fitter and customer, whilst being highly visible and creating maximum standout in a typically crowded and dark depot.

Adding a sense of energy and a touch of the surreal helped create visual intrigue, and elevated their material from the commonplace lifeless and static norm. Offering simple incentives like money towards your weekly shop, or vouchers to spend at your favourite retailer all helped reinforce the brand’s positioning that ‘Life’s better with Bridgestone’.

Bridgestone received very positive customer comments, and achieved, on average, a 13% increase in claims per month over the previous year’s results.

Work commissioned at KeyParker | Creative concept | Art Direction | Copywriting | Styling