ExtraCare. More means less

A network of 65 charity shops raising money to help fund retirement homes but finding the public was not ‘moved’ to donate.

Create a direct link between donation and social benefit - more donations mean less social care spending and reliance on the NHS.

A 10% increase in the number of donated items and a 19.8% year-on-year sales uplift.

Work commissioned at KeypParker | Concept | Brand refresh | Ad campaign on and off-line | Art Direction | Copywriting | Interior brand rollout | Retail communications